The infectious nature of hype is fascinating.
So, I was on my way downtown the other morning and I looked over and noticed that a local Krispy Kreme doughnut shop had closed. I was driving by fairly quickly, so it caught me quite surprisingly. I can remember when Krispy Kreme was the (fill in the infamous word synonymous with human excrement HERE - isn't it wild how a single word can have such opposite meanings? But I digress)Sure, I have heard about the company's financial woes, but seeing the store, in person, boarded up and surrounded by a chain link fence, was something totally unexpected.
It seem as though it wasn't all that long ago that new Krispy Kreme locations were popping up all over SoCal and the country. What struck me most about this particular location's demise is the significance it held in being one of the first, if not the first Krispy Kreme store in California. This is the location where people would literally travel for miles from all around the Southland for the opportunity to get a dozen or so of the sugary treats. To see long lines wrapped around the building was basically the norm. I should know, because not only was I a witness to this activity, I was also a participant.
As years passed, the initial exuberance naturally wore down. In addition, Krispy Kreme rapidly expanded the number of stores throughout the region which meant you no longer had to drive an hour to get your fix. I guess what strikes me in retrospect is caught up I was in the hoopla since I find I can barely stomach even one. It also makes me reflect on upon the idea of how we allow ourselves to get caught up in fads or trends.
In the case of Krispy Kreme, I had friends and acquaintances raving about the place and how delicious the doughnuts were. And based on the dozens of people in line that assessment seemed to be confirmed. But then again a mediocre restaurant full of patrons will continue to attract new patrons while a perfectly fine eating establishment will sit empty because there's no one there.
To be honest, I really don't like any doughnuts, period - not just Krispy Kreme. I do my best to avoid their sticky sugariness. After I have had one, I feel like there's a brick languishing in the pit of my stomach. Yet, if you place a dozen in front of me, I will foolishly be certain to scarf up at least one, because I still crave sweets. If you read my love lettter - I mean post - on Sprinkles you can see what I mean. I can't tell you what it is, but there's something about doughnuts I just no longer desire.
Speaking of sugary stickiness, some Twinkies sound good just about now. OK, I am kidding - sort of.
Well, I gotta scoot.